Google prefers automation. They leverage technologies like machine learning to figure out what’s wrong and how to fix it in the future.
And, of course, in an automated fashion. They don’t want to hire thousands of people to manually fine-tune their algorithm.Machine learning is a method of data analysis that automates analytical model building. It is a branch of artificial intelligence based on the idea that systems can learn from data, identify patterns and make decisions with minimal human intervention.
The biggest search opportunity currently lies in YouTube
Google loves text-based content. That’s part of the reason why so many companies have a blog.
But it isn’t as easy to rank on Google as it used to be… unless you expand internationally. But even that is getting more competitive as we speak.
The biggest opportunity in search is YouTube. According to Alexa, it is the second most popular site on the web and people tend to find their content on YouTube using the search feature.
- YouTube has 1.9 billion monthly active users
- Only 50 million users are creating and sharing video content
- Average viewing session is 40 minutes
- Roughly 5 billion videos are watched per day
- Mobile devices account for 500 million daily video views
Read More on Neil Patel’s site – The 7 Biggest SEO Lessons I Learned from a Google Employee